Use Of Radio Frequency Identification Technology - 1098 Words

Article Review 4 Reference Information: Kelly, E. P., Erickson, G. S. (2005). RFID tags: Commercial applications v. privacy rights. Industrial Management Data Systems, 105(5), 703-713. Retrieved from http://search.proquest.com/docview/234908003?accountid=107221. Purpose of Study: Seeks to examine the use of radio frequency identification technology in commercial applications and to discuss whether regulation is needed to balance commercial economic interests versus consumer privacy and libertarian concerns. Sampling Comments: â€Å"A silent revolution is occurring in retail surveillance technology unbeknownst to most consumers. Radio frequency (RFID) technology provides enormous economic benefits for both business and consumers, while simultaneously potentially constituting one of the most invasive surveillance technologies threatening consumer privacy.† â€Å"In particular, RFID has the potential to threaten consumers in numerous ways – through intrusion on their informational privacy, their physical privacy and security, and their civil liberties.† Measures: In this paper, Kelly and Erickson discuss RFID technology and its many benefits as well as the privacy concerns for RFID technology. Kelly and Erickson also go over numerous comparative studies on RFID technology. Findings/Results/Main Points: RFID technology provides enormous economic benefits for both the business and the consumer. It however has the potential to be one of the most invasive surveillanceShow MoreRelatedElectronic Product Code Upc And Optical Character Recognition Ocr1600 Words   |  7 Pagespassage of time and extreme advancement in the technology the field of automatic identification has come up with great potential. There are different methods to do this. The most commonly used methods are Universal Product Code UPC and Optical Character Recognition OCR. OCR has limited the use of UPC but Optical Character Recognition has also different deficiencies which ultimately lead towards another technique called as Radio Frequency Identification also termed as RFID. RFID is the most modern techniqueRead MoreAnnotated Bibliography On Security System Using Rfid Technology1377 Words   |  6 PagesCareer Episode 3 Introduction Title: SECURITY SYSTEM USING RFID TECHNOLOGY Date: January 2013 – July 2013 Duration: 7 academic weeks Location: Balkumari, Lalitpur Organization: Nepal College of information Technology Position: Student Project Supervisor: Professor Hari Raj Aryal CE 3.1 Background This project was made for the project exhibition organized by the Nepal College of Information Technology under the supervision of the Professor Hari Raj Aryal in-group of two members to present inRead MoreHow Rfid Is More Beneficial Than The Traditional Barcode Reader System Essay1562 Words   |  7 PagesThis report will discuss what technology and innovation is and how important it is for firms to manage their technology to expand their growth potential. In addition to this, I am the current technology analyst at the Hunzal Logistics and Supply chain Management Company. The current technology we use to handle our logistics and flow of goods in our supply chain is the traditional barcode reader technology. This technology has been used for over 15 years now in Hunzal. The current CEO of Hunzal hasRead MoreRadio Frequency Identification ( Rfid )925 Words   |  4 PagesRADIO FREQUENCY IDENTIFICATION (RFID) Son Le, ITM 435 Ho Son Ngo, Ph. D â€Æ' TABLE OF CONTENTS â€Æ' The name Radio Frequency Identification (RFID) dates back to the early 1990s. The technology has roots in radar-related work done in the 1940s. During World War II, the military used transponders for the important purpose of identifying a returning aircraft as friend or foe. These systems remain in use today. The military continues to invest in new uses of radio and radar technologies that ultimately couldRead MoreUsing RFID Technology in the Transportation Sector1562 Words   |  6 Pagesï » ¿RFID or radio frequency identification is the name given to the technology that uses radio waves to transmit data and uniquely identify an animal, person, or thing (radio-frequency identification, 2013). An RFID system includes a transponder including an antenna and a chip that can easily store a significant amount of data such as location details, manufacturer details and product numbers if any. There are three basic types of the RFID readers. Fixed readers with an external antenna which a reRead MoreUse Of Barcodes For Tracking Purposes And Easy Access For Information1708 Words   |  7 PagesBarcodes are used on a regular basis now days. We usually see barcodes in stores we shop at. The products use barcodes for tracking purposes and easy access to information. RFID refers to Radio frequency identification uses radio frequency to track products using tags and this potentially might replace the use of barcodes. The main idea that distinguishes RFID from barcodes is that the product doesn’t have to be in line of sight to be detected. A product can be tracked within up to 100’s feet ofRead MoreFrequency Of The Radio Frequency Technology1001 Words   |  5 Pages The Radio Frequency Technology is a device that are described as a chip implementation. For many people is a new technology that simplifies professional works and reduce human errors, for other is a controversial and political issue. To have our own perception we need to learn about what is RF ID. Radio Frequency Identification is the new technology that is used by many companies, and the healthcare is not the exemption. According to the FDA Radio Frequency Identification is a wireless technologyRead MoreImplanting Electronic Health Record879 Words   |  3 Pagesanalyze the possibility of implanting electronic health record into every American citizen. The process basically involves the insertion of Radio Frequency Identification Device (RFID) containing the individuals medical information. RFID would provide access to complete and accurate medical information that helps in lessening patient safety and identification issues. The medical information in the chip will be accessed through scanning at the point of care and the patients health information willRead MoreImproving The Security Of Kids / Employee On Their Approach1203 Words   |  5 Pagescreating indoor location tracking systems. Headways in radio frequency identification (RFID) technology make it a promising t echnology for utilization in indoor location tracking systems. In this project, we introduce an RFID-based location tracking system utilizing a distributed system structural planning, which can give adaptability to system usage and expense adequacy for system support. The proposed system utilizes dynamic RFID technology to estimate the location of clients/objects and cc2500Read MoreRfid : Radio Frequency Identification1134 Words   |  5 Pages RFID (Radio Frequency Identification) Radio Frequency Identification(RFID) is a chip that transmit data to receivers. RFID is use vastly in many areas of the health care operations. Each chips send a unique signal to where it could be located. RFID can be used for different reasons for instance; tracking pharmaceuticals inventory in a health care facility, collecting data to identify providers to ensure efficiency in care, tracking and monitoring infants while they are hospitalized and ensuring

Plato Vs. Madison Assignment No Essay - 2083 Words

Plato vs. Madison Assignment No. 1 Plato has every right to exhibit a strong distrust in democracy due to man’s inability to overcome their appetite for power for the greater good of the people. This distrust of the â€Å"common man† accompanied by the many injustices of Athenian democracy during Plato’s lifetime, led to his reasoning for wanting a philosopher king as a solution to solve the problem of corruption that consistently occurs in various forms of regimes. On the contrary, Madison believed that a democracy could prevail under the pretenses that strict and effective guidelines are implemented in order to prevent the formation of factions whose interests would heavily conflict with the rights of individuals and society as a whole. With events that have taken place such as the Holocaust, it is of no surprise that although Madison’s ideology aimed towards preventing dictatorship and unscrupulousness in a representative democracy, corruption still doe s take place in contemporary government. All in all, in comparison to Plato’s theory, Madison’s notion of creating a constitution to â€Å"protect the minority of the opulent against the majority† as well as creating a design for a representative democracy with checks and balances, specific limitations and a separation of powers is the most logical and practical method in order to attempt to create a fair and impartial democracy although it has many flaws and is more obtainable in theory than it is in practice. In Plato’s mind,Show MoreRelatedDeveloping Management Skills404131 Words   |  1617 PagesSelf-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial Characteristics 90 An Exercise for Identifying Aspects of Personal Culture: A Learning Plan and Autobiography 92 SKILL APPLICATION 95 Activities for Developing Self-Awareness 95 Suggested Assignments 95 Application Plan and Evaluation 95 SCORING KEYS AND COMPARISON DATA 97 Self-Awareness A ssessment 97 Scoring Key 97 Comparison Data 97 Emotional Intelligence Assessment 97 Scoring Key 97 Comparison Data 99 The Defining Issues Test 99 The EscapedRead MoreLibrary Management204752 Words   |  820 Pagesthe United States of America The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.48-1984). 10 9 8 7 6 5 4 3 2 1 To our grandchildren Annika, Jacob, Katherine, Madison, Magnus, and Molly Contents Illustrations . . . . . Preface . . . . . . . . . Acknowledgments . The Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Read MoreInternational Management67196 Words   |  269 PagesState University; William Newburry, Rutgers Business School; Dr. Dharma deSilva, Center for International Business Advancement (CIBA); Christine Lentz, Rider University; Yohannan T. Abraham, Southwest Missouri State University; Kibok Baik, James Madison University; R. B. Barton, Murray State University; Mauritz Blonder, Hofstra University; Gunther S. Boroschek, University of Massachusetts–Boston; Charles M. Byles, Virginia Commonwealth University; Helen Deresky, SUNY Plattsburgh; Val Finnigan, Leeds–

Cost to Frugal and Reverse Innovation †Free Samples to Students

Question: Discuss about the Cost to Frugal and Reverse Innovation. Answer: Introduction: Innovation is one of the most basic needs of the various companies as well as the business organizations and the diverse companies and organizations often take the help of the latest innovations and technologies to bring about an overall growth of their business process (Zeschky, Winterhalter Gassmann, 2014). The advent of globalization has drastically modified the process or style of business followed by the various companies and the business organizations. In a way it can said that the various third world nations like China and others are the experimental grounds where the various first world countries try out the life cycle of a particular product or service and then launch the same product or service in their own native country. The EVs developed in the nation of China are seeking a market in the United States of America and other first world countries of the world in a bid to gain international recognition. The primary strength of the EVs manufactured in the nation of China is its lack of dependence on gasoline and other traditional forms of fuels (Lu et al., 2013). The weakness can be said to the fact that since it has been manufactured in the third world country of China the technology has not been yet adopted by the first world countries of the world. The opportunity is its merger with the other top brands of the world for the creation of better models. The threat is the competition from the rivals which have monopolized the vehicle industry. Therefore, from the above discussion it becomes clear that the advent of globalization and other technological advancement has greatly revolutionized the economic framework of the various nations of the world. References Lu, L., Han, X., Li, J., Hua, J., Ouyang, M. (2013). A review on the key issues for lithium-ion battery management in electric vehicles.Journal of power sources,226, 272-288. Zeschky, M. B., Winterhalter, S., Gassmann, O. (2014). From cost to frugal and reverse innovation: Mapping the field and implications for global competitiveness. Research-Technology Management,57(4), 20-27.

Marketing Communication Mix of Samsung Free Sample for Students

Questions: 1.Identify the Current Marketing Communication Mix used by Samsung. You Must use Examples to Support your answer. - 2.Analyse Samsungs Brand Image and Consumer Brand Awareness using the Customer based brand Equity Framework and the Brand Awareness Pyramid. 3.Identify what the Samsung brand means via an analysis of various Sources. Identify how Samsung is trying to Enhance its brand by using Integrated Marketing Communication. Answers: 1.Identification and Analysis of Samsungs Marketing Communications mix Following is the detailed discussion of Samsungs communication mix: - Advertising: - the company mainly depends on advertising medium especially for the advertisements of new products. The products are promoted on the basis of the features like the new phone message is based on fast interface, vividness and slim. In fact, one of the phones of the company Galaxy S is promoted as one of the thinnest phone in the industry and the main advantage offered by the phone is illustrated in a proper manner (van Scheers and Prinsloo, 2014). Sales promotion: the company is not just aiming on a bigger deal based on sales promotion. The main reason is the excessive promotions anyway specifically in terms of pricing or discount that may impact the name of the brand in an adverse manner for the longest period of time. At the same time, it is also observed that the existing partnership with other companies are performed and on that basis product bundling is done which further helps in subscribing with specific features within a specific period of time. There are number of free gifts also available in order to persuade the customer to try the products in proper manner (Rodrigues et al., 2013). Public relation: association with other kind of highly known company is one of the ways to increase the name and value of brand and it also helps in communicating the current cutting edge technology of the products launched by the company. Events: the company is currently lagging behind in providing an experience to the customers. The consumers have little methods to get some experiences about something different from the products (Berger and Meng, 2014). Direct Marketing: the company has established an amazing customer relationship management program. The company is involved in direct mail marketing tools that are used to stay in touch with the existing consumers (Rodrigues et al., 2013). Personal selling: the company has not designed specific stores for the products and it usually depends on the resellers for giving a better kind of services or also encourages the consumers to try out the products. 2.Samsungs Brand Image and Consumer Brand Awareness The methodology of Brand equity model is quite simple in application. Therefore, to build a strong base for brand, it is important to shape how consumer may perceive and feel about the product. Samsung comes with the right kind of experience. The targeted customers are particular, comes with positivity, beliefs, and perception about the brand. Following are the four steps that Samsung follow in order to build brand image which also a part of brand equity model: The initial stage of the expansion started by the company in 1993 and it was basically driven into forming new identity by transforming the logo from basic with red star kind of signs at the side of white and blue in the background (Damarjati et al., 2016). The shape of the blue background was elliptical shape which provides an impression of advancement and modern technology. It is also decided to agree that the company must also succeed in the growth of brand as well as its logo. The brand will survive and will succeed for the longest period of time as it can depend on the strategies of the company of selecting a specific brand image and also maintain it over a period of time. The company has also proved that it can be driven on the right kind of track along with the positive brand image which is well known all across the world with the positive reputation of international brand (Cornelissen, 2014). 3.Samsungs Brand Meaning Samsung is Korean company and in Korean this word means three stars. This kind of brand name was actually picked by the founder of the company during establishing the company (Lee and Coughlin, 2015). The basic idea behind the name was that one day; it will become one of the most powerful and forever star in the sky. Three stars symbolize with the success and the reason of it being three is associated with culture of three where it symbolizes as big or powerful (Yadav and Pavlou, 2014). Current IMC approach to Brand Enhancement Marketing team at large all over the world understand that the life of the brands is based on the connections and it is important to capture every possible option by developing an IMC approach. The goal must be to increase the overall brand equity by changing the positions of customer along with overall customer based experience in order to purchase and it leads to advocacy for the brand. The goal of IMC is to provide the right message to appropriate audience at the right time and at the right location (Shah, 2014). It is crucial for the marketing managers to build an efficient plan of IMC that provides a clear as well as compelling message. Samsung while launching a new product take helps of various medium to communicate the right message. Mediums like advertisements on TV, radio, websites, billboards, YouTube, Sponsors and many other platforms helps in spreading the message to maximum audiences at the same time. Then there is mass communication which is done with the help of Mass media ads like TV, Radio or magazines. Target based communication is specifically in the sporting based market with the help of sponsorship and in addition there is also effective in-store communication which take help of many banners, sales force strategy using branded merchandise, personal communication at Kiosks and promotion on micro websites (Shah, 2014). Therefore the company uses, advertisement, PR, sales promotion and E-marketing medium in IMC strategy to promote the product. Current IMC approach of the company is to revive the image since the company is facing a difficult time in terms of falling market shares and overall profitability. The company is looking to raise the product competitiveness significantly for every price category. For this, the company is planning to use new kind of materials as well as technologies like metal frames and flexible displays to set the devices away from the rivals (Lee and Coughlin, 2015). Reference van Scheers, L. and Prinsloo, C., 2014. Investigating word of mouth as advertising tool for mobile devices in South Africa.International Journal of Academic Research in Business and Social Sciences,4(11), pp.332-354. Rodrigues, J.J., Lopes, I.M., Silva, B.M. and Torre, I.D.L., 2013. A new mobile ubiquitous computing application to control obesity: SapoFit.Informatics for Health and Social Care,38(1), pp.37-53. Damarjati, I.H., Kusumawati, A. and Mawardi, M.K., 2016. THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRAND EQUITY AND PURCHASE DECISION (Survey on Indosat-M3 customers among members of Unit Aktivitas Band Universitas Brawijaya class of 2014).Jurnal Administrasi Bisnis,34(1), pp.29-37. Cornelissen, J., 2014.Corporate communication: A guide to theory and practice. Sage. Yadav, M.S. and Pavlou, P.A., 2014. Marketing in computer-mediated environments: Research synthesis and new directions.Journal of Marketing,78(1), pp.20-40. Lee, C. and Coughlin, J.F., 2015. Perspective: older adults' adoption of technology: an integrated approach to identifying determinants and barriers.Journal of Product Innovation Management,32(5), pp.747-759. Shah, K., 2014.Advertising and Integrated Marketing Communicatons. Tata McGraw-Hill Education. Berger, B.K. and Meng, J., 2014.Public relations leaders as sensemakers: A global study of leadership in public relations and communication management. Routledge.