Charmin Toilet Paper Ad -- Advertisement, Ads, Advertising

Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft. In this Charmin commercial, the author is the Charmin Company. The bears are used as the speakers for Charmin. They are cute, lovable, and are appealing to most people. They were not always in the Charmin commercials however. The first Charmin bear was introduced in 2001, and then the cubs the following year. They were a big hit with the public so the company continues to use them as the mascots/speakers for Charmin toilet paper. The bears are a big help in selling the product. The audience of the Charmin commercials is every human being that watches television. This product, toilet paper, is something that everyone, no matter where they live, needs to use in everyday life. It is a product that will always be bought by people but there are many different companies in the toilet paper industry. The main audience is for those that do not use Charmin already, but... ... author, or speaker does not use any facts or logic in the commercial. Every advertisement has different ways of getting the audience’s attention. Advertisements mostly use the three appeals, but different forms of showing them off. In this commercial ethos and pathos is used to get to the consumers. Charmin is the greatest toilet paper and everybody should use it, that is the message they are trying to get across. It may be true to some people, but the overall population most likely does not use Charmin but another brand of toilet paper that is cheaper. I do not think that this commercial is that effective because I, along with many other people, just use whatever kind of toilet paper there is; the brand does not matter. In other countries there are other brands that are said to be the number one brand of toilet paper; it is different everywhere.

Dbq Essay Civil War

Carly Tucker 9 January, 2013 AP US History Mr. Barber Betweeen the years of 1860 and 1877 the united states went through the civil war and reconstruction era. Dramatic changes occurred during this time that brought about drastic constitutional and social development. The dramatic changes brought a revolution. The Civil War was not officially fought over the issue of slavery, but one of the most important outcomes of the war was the emancipation of all slaves in the United States.The reasons for southern states’ secession ranged from unfair duties imposed on the states to the recurring issue of slavery (Document A). This secession unofficially started the war and created great tension between the North and the South. President Lincoln’s main purpose of commencing war was to unite the divided nation, and with tactics such as his Emancipation Proclamation and gaining the Border States’ support he was able to achieve his goal of reunification. Other results yielded b y the war were the 13th, 14th, and 15th Amendments to the Constitution.These provisions formally ended slavery and guaranteed the black freedmen future citizenship and suffrage. The blacks argued that if they fought in the war to preserve the Union that they were entitled to voting and having the same rights as other American citizens (Document C). The Civil Rights Act of 1866 declared that every person born in the United States, without regard to race, color, or previous conditions of slavery or involuntary service, is entitled to citizenship. The end of the Civil War marked the end of the bloodshed but the beginning of reconstruction of the nation.The United States still had many issues to address. One such issue was the new banking and currency systems. Senator John Sherman felt that the country was not nationalized enough. (Doc B) He felt that America would prosper more if it had its own unique exchange system. As opposed to different states doing their own things which is why t he government could be overthrown. Although the slaves were finally freed, things were still rough for the freedmen. (Doc C) Some Africans felt that they were being betrayed by their government.He did not understand how after they have fought for their nation and government, they are still eligible to vote for their representatives. In the petition it explains how they are treated unfairly in court and how the courts will not even receive negro testimony. At that time the government was not too willing to help out the freedmen. Gideon Welles, Lincoln's Secretary of the Navy wrote in a diary that the Federal Government has no control of whether or not blacks can vote or not. (Doc D) He felt it was entirely up to the states to decide if they vote or not.The Federal Government has done it job by freeing the state and suffrage is not their issue. And some states took advantage of this with things like the Poll Tax, Literacy Test, and Grandfather Clause, which prevented blacks from being able to vote. The few that could afford the Poll Tax most likely could not read, and if they did it was highly unlikely that their grandfather voted since slaves were not even considered citizens of the United States from the Dread Scott decision. This does not mean that there were no efforts to support the freedmen.The Freedmen's Bureau was set up to help blacks do things like read and write so they could be more equal to the white man. In a petition to the Bureau and the President, the Freedmen of Disto Island stated that they were promised land from the government but have yet to see it. As one can see during the years 1860-1877, many developments both constitutional and social put the nation through a revolution. These things have changed the country greatly not just for the blacks but also the whites and for the nation as a whole.

THe Windover Bog Site, an Archaic Pond Cemetery

Windover Bog (and sometimes known as Windover Pond) was a pond cemetery for hunter-gatherers, people who lived hunting game and gathering vegetable material between about 8120-6990 years ago. The burials were staked down in the soft mud of the pond, and over the years at least 168 people were buried there, men, women, and children. Today that pond is a peat bog, and preservation in peat bogs can be quite astonishing. While the burials at Windover were not as well preserved as those of European  bog bodies, 91 of the individuals buried contained bits of brain matter still intact enough for scientists to retrieve DNA. Perishable Artifacts of Middle Archaic Most interesting, however, is the recovery of 87 samples of weaving, basketry, woodworking and clothing, providing us more information on the perishable artifacts of Middle Archaic people in the American southeast than archaeologists ever dreamed possible. Four kinds of close twining, one kind of open twining, and one type of plaiting can be seen in the mats, bags, and basketry recovered from the site. Clothing woven by the inhabitants of Windover Bog on looms included hoods and burial shrouds, as well as some fitted clothing and many rectangular or squarish clothing articles. While the perishable fiber plaits from Windover Bog are not the oldest found in the Americas, the textiles are the oldest woven materials found to date, and together they broaden our understanding of what the Archaic lifestyle was truly like. DNA and Windover Burials Although scientists believed they had retrieved DNA from the fairly intact brain matter recovered from some of the human burials, subsequent research has shown that the mtDNA lineages reported are absent in all other prehistoric and contemporary Native American populations studied to date. Further attempts to retrieve more DNA have failed, and an amplification study has shown that there is no analyzable DNA left in the Windover burials. In 2011, researchers (Stojanowski et al) studied dental variation characteristics on teeth from Windover Pond (and Buckeye Knoll in Texas) that at least three of the individuals buried there had projections on incisors called talon cusps or an enlarged tuberculum dentale. Talon cusps are a rare trait globally  but are more common in the western hemisphere than elsewhere. Those at Windover Pond and Buckeye Knoll are the oldest found in the Americas to date, and the second oldest in the world (the oldest is Gobero, Niger, at 9,500 cal BP). Sources This article is a part of the About.com Guide to American Archaic Period, and part of the Dictionary of Archaeology. Adovasio JM, Andrews RL, Hyland DC, and Illingworth JS. 2001. Perishable industries from the Windover Bog: An unexpected window into the Florida archaic. North American Archaeologist 22(1):1-90. Kemp BM, Monroe C, and Smith DG. 2006. Repeat silica extraction: a simple technique for the removal of PCR inhibitors from DNA extracts. Journal of Archaeological Science 33(12):1680-1689. Moore CR, and Schmidt CW. 2009. Paleoindian And Early Archaic Organic Technologies: A Review And Analysis. North American Archaeologist 30(1):57-86. Rothschild BM, and Woods RJ. 1993. Possible implications of paleopathology for early archaic migrations: Calcium pyrophosphate deposition disease. Journal of Paleopathology 5(1):5-15. Stojanowski CM, Johnson KM, Doran GH, and Ricklis RA. 2011. Talon cusp from two archaic period cemeteries in North America: Implications for comparative evolutionary morphology. American Journal of Physical Anthropology 144(3):411-420. Tomczak PD, and Powell JF. 2003. Postmarital Residence Patterns in the Windover Population: Sex-Based Dental Variation as an Indicator of Patrilocality. American Antiquity 68(1):93-108. Tuross N, Fogel ML, Newsom L, and Doran GH. 1994. Subsistence in the Florida Archaic: The stable-isotope and archaeobotanical evidence from the Windover site. American Antiquity 59(2):288-303.

Use Of Radio Frequency Identification Technology - 1098 Words

Article Review 4 Reference Information: Kelly, E. P., Erickson, G. S. (2005). RFID tags: Commercial applications v. privacy rights. Industrial Management Data Systems, 105(5), 703-713. Retrieved from http://search.proquest.com/docview/234908003?accountid=107221. Purpose of Study: Seeks to examine the use of radio frequency identification technology in commercial applications and to discuss whether regulation is needed to balance commercial economic interests versus consumer privacy and libertarian concerns. Sampling Comments: â€Å"A silent revolution is occurring in retail surveillance technology unbeknownst to most consumers. Radio frequency (RFID) technology provides enormous economic benefits for both business and consumers, while simultaneously potentially constituting one of the most invasive surveillance technologies threatening consumer privacy.† â€Å"In particular, RFID has the potential to threaten consumers in numerous ways – through intrusion on their informational privacy, their physical privacy and security, and their civil liberties.† Measures: In this paper, Kelly and Erickson discuss RFID technology and its many benefits as well as the privacy concerns for RFID technology. Kelly and Erickson also go over numerous comparative studies on RFID technology. Findings/Results/Main Points: RFID technology provides enormous economic benefits for both the business and the consumer. 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Plato Vs. Madison Assignment No Essay - 2083 Words

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Cost to Frugal and Reverse Innovation †Free Samples to Students

Question: Discuss about the Cost to Frugal and Reverse Innovation. Answer: Introduction: Innovation is one of the most basic needs of the various companies as well as the business organizations and the diverse companies and organizations often take the help of the latest innovations and technologies to bring about an overall growth of their business process (Zeschky, Winterhalter Gassmann, 2014). The advent of globalization has drastically modified the process or style of business followed by the various companies and the business organizations. In a way it can said that the various third world nations like China and others are the experimental grounds where the various first world countries try out the life cycle of a particular product or service and then launch the same product or service in their own native country. The EVs developed in the nation of China are seeking a market in the United States of America and other first world countries of the world in a bid to gain international recognition. The primary strength of the EVs manufactured in the nation of China is its lack of dependence on gasoline and other traditional forms of fuels (Lu et al., 2013). The weakness can be said to the fact that since it has been manufactured in the third world country of China the technology has not been yet adopted by the first world countries of the world. The opportunity is its merger with the other top brands of the world for the creation of better models. The threat is the competition from the rivals which have monopolized the vehicle industry. Therefore, from the above discussion it becomes clear that the advent of globalization and other technological advancement has greatly revolutionized the economic framework of the various nations of the world. References Lu, L., Han, X., Li, J., Hua, J., Ouyang, M. (2013). A review on the key issues for lithium-ion battery management in electric vehicles.Journal of power sources,226, 272-288. Zeschky, M. B., Winterhalter, S., Gassmann, O. (2014). From cost to frugal and reverse innovation: Mapping the field and implications for global competitiveness. Research-Technology Management,57(4), 20-27.

Marketing Communication Mix of Samsung Free Sample for Students

Questions: 1.Identify the Current Marketing Communication Mix used by Samsung. You Must use Examples to Support your answer. - 2.Analyse Samsungs Brand Image and Consumer Brand Awareness using the Customer based brand Equity Framework and the Brand Awareness Pyramid. 3.Identify what the Samsung brand means via an analysis of various Sources. Identify how Samsung is trying to Enhance its brand by using Integrated Marketing Communication. Answers: 1.Identification and Analysis of Samsungs Marketing Communications mix Following is the detailed discussion of Samsungs communication mix: - Advertising: - the company mainly depends on advertising medium especially for the advertisements of new products. The products are promoted on the basis of the features like the new phone message is based on fast interface, vividness and slim. In fact, one of the phones of the company Galaxy S is promoted as one of the thinnest phone in the industry and the main advantage offered by the phone is illustrated in a proper manner (van Scheers and Prinsloo, 2014). Sales promotion: the company is not just aiming on a bigger deal based on sales promotion. The main reason is the excessive promotions anyway specifically in terms of pricing or discount that may impact the name of the brand in an adverse manner for the longest period of time. At the same time, it is also observed that the existing partnership with other companies are performed and on that basis product bundling is done which further helps in subscribing with specific features within a specific period of time. There are number of free gifts also available in order to persuade the customer to try the products in proper manner (Rodrigues et al., 2013). Public relation: association with other kind of highly known company is one of the ways to increase the name and value of brand and it also helps in communicating the current cutting edge technology of the products launched by the company. Events: the company is currently lagging behind in providing an experience to the customers. The consumers have little methods to get some experiences about something different from the products (Berger and Meng, 2014). Direct Marketing: the company has established an amazing customer relationship management program. The company is involved in direct mail marketing tools that are used to stay in touch with the existing consumers (Rodrigues et al., 2013). Personal selling: the company has not designed specific stores for the products and it usually depends on the resellers for giving a better kind of services or also encourages the consumers to try out the products. 2.Samsungs Brand Image and Consumer Brand Awareness The methodology of Brand equity model is quite simple in application. Therefore, to build a strong base for brand, it is important to shape how consumer may perceive and feel about the product. Samsung comes with the right kind of experience. The targeted customers are particular, comes with positivity, beliefs, and perception about the brand. Following are the four steps that Samsung follow in order to build brand image which also a part of brand equity model: The initial stage of the expansion started by the company in 1993 and it was basically driven into forming new identity by transforming the logo from basic with red star kind of signs at the side of white and blue in the background (Damarjati et al., 2016). The shape of the blue background was elliptical shape which provides an impression of advancement and modern technology. It is also decided to agree that the company must also succeed in the growth of brand as well as its logo. The brand will survive and will succeed for the longest period of time as it can depend on the strategies of the company of selecting a specific brand image and also maintain it over a period of time. The company has also proved that it can be driven on the right kind of track along with the positive brand image which is well known all across the world with the positive reputation of international brand (Cornelissen, 2014). 3.Samsungs Brand Meaning Samsung is Korean company and in Korean this word means three stars. This kind of brand name was actually picked by the founder of the company during establishing the company (Lee and Coughlin, 2015). The basic idea behind the name was that one day; it will become one of the most powerful and forever star in the sky. Three stars symbolize with the success and the reason of it being three is associated with culture of three where it symbolizes as big or powerful (Yadav and Pavlou, 2014). Current IMC approach to Brand Enhancement Marketing team at large all over the world understand that the life of the brands is based on the connections and it is important to capture every possible option by developing an IMC approach. The goal must be to increase the overall brand equity by changing the positions of customer along with overall customer based experience in order to purchase and it leads to advocacy for the brand. The goal of IMC is to provide the right message to appropriate audience at the right time and at the right location (Shah, 2014). It is crucial for the marketing managers to build an efficient plan of IMC that provides a clear as well as compelling message. Samsung while launching a new product take helps of various medium to communicate the right message. Mediums like advertisements on TV, radio, websites, billboards, YouTube, Sponsors and many other platforms helps in spreading the message to maximum audiences at the same time. Then there is mass communication which is done with the help of Mass media ads like TV, Radio or magazines. Target based communication is specifically in the sporting based market with the help of sponsorship and in addition there is also effective in-store communication which take help of many banners, sales force strategy using branded merchandise, personal communication at Kiosks and promotion on micro websites (Shah, 2014). Therefore the company uses, advertisement, PR, sales promotion and E-marketing medium in IMC strategy to promote the product. Current IMC approach of the company is to revive the image since the company is facing a difficult time in terms of falling market shares and overall profitability. The company is looking to raise the product competitiveness significantly for every price category. For this, the company is planning to use new kind of materials as well as technologies like metal frames and flexible displays to set the devices away from the rivals (Lee and Coughlin, 2015). Reference van Scheers, L. and Prinsloo, C., 2014. Investigating word of mouth as advertising tool for mobile devices in South Africa.International Journal of Academic Research in Business and Social Sciences,4(11), pp.332-354. Rodrigues, J.J., Lopes, I.M., Silva, B.M. and Torre, I.D.L., 2013. A new mobile ubiquitous computing application to control obesity: SapoFit.Informatics for Health and Social Care,38(1), pp.37-53. Damarjati, I.H., Kusumawati, A. and Mawardi, M.K., 2016. THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRAND EQUITY AND PURCHASE DECISION (Survey on Indosat-M3 customers among members of Unit Aktivitas Band Universitas Brawijaya class of 2014).Jurnal Administrasi Bisnis,34(1), pp.29-37. Cornelissen, J., 2014.Corporate communication: A guide to theory and practice. Sage. Yadav, M.S. and Pavlou, P.A., 2014. Marketing in computer-mediated environments: Research synthesis and new directions.Journal of Marketing,78(1), pp.20-40. Lee, C. and Coughlin, J.F., 2015. Perspective: older adults' adoption of technology: an integrated approach to identifying determinants and barriers.Journal of Product Innovation Management,32(5), pp.747-759. Shah, K., 2014.Advertising and Integrated Marketing Communicatons. Tata McGraw-Hill Education. Berger, B.K. and Meng, J., 2014.Public relations leaders as sensemakers: A global study of leadership in public relations and communication management. Routledge.